Ad Ops driving you mad? Watch OpenX’s new fun video…
As we all know it seems that nothing in the online advertising process really works the way it should sometimes, and selling ads on your website can be as efficient as cutting your grass by hand… with...
View ArticleIs your ad server a revenue server?
This week I’ll be running OpenX’s twice-monthly live demo of our Enterprise ad server for those interested in learning more about our premium SaaS ad server product. The one-hour session is ideal for...
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Just What the Doctor Ordered: A 68% Increase in CPMs for Patient Conversation...
Patient Conversation Media, Inc. (PCMi) empowers communication between patients and health care providers via a network of sites. Their ‘digital front door’ offers personalized patient education,...
View ArticleValue Your Inventory
The inherent value of inventory lies in a combination of the content that publishers develop and the audience that sees it (their demographics, household income, behavior and intent, etc.). Therefore,...
View ArticleA Publisher’s Perspective: ChaCha
As traffic grows, so too should revenue. But for ChaCha, a Quantcast top 50 Q&A service that’s taking the market by storm, this wasn’t the case. That’s why ChaCha decided to reconsider its ad...
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